How to schedule tweets & pins using Hootsuite & why you should

It’s September and I am back with another guide for the bookish blogging community, and this time I am here to tell you all you need to know about scheduling tweets using Hootsuite and why you should!

You may or may not know this, but for my day job fundraising in higher education I also manage the social media strategy for my unit. I have four years of professional social media strategy experience, and countless trainings and collaboration with others in the field helped me hone these skills to put them to work with my personal account when I decided to use it for my book blog back in April. I wanted to create a guide to pay it forward to the blogging community!

So… what is Hootsuite?

Hootsuite is a Social Media Management System that allows you to not only schedule tweets in advance (free version allows up to 30 at a time, unlike the 10 at a time that Buffer allows), but also monitor specific hashtags and more! You can actually use Hootsuite for multiple social media platforms all in one place, but for the purposes of this guide I am going to focus on Twitter and Pinterest.

Three Reasons to use Hootsuite for Twitter

1. You can schedule Tweets in advance.

2. You can customize your Homepage with the streams that most match your needs.

3. Analytics!

Setting up your homepage and streams

My Hootsuite Dashboard

So this is what my homepage  – or dashboard –  looks like. Each of the four categories you see (scheduled, home, my tweets, blogger karass) are called Streams and you can customize how your dashboard looks based on your preferences!

➡️ Scheduled is a stream for my scheduled posts, which you can also access by clicking the paper airplane icon on the left; I just like having it there.
➡️ Home is the homepage of Twitter and all the tweets you see when logged onto Twitter.com.
➡️ My Tweets is pretty self explanatory, this is a stream of all your tweets
➡️ Blogger Karass is a custom stream that I made using my list of my blogging besties so I don’t miss out on their posts!
➡️ I also have a stream you cannot see in the screenshot for #bookbloggers that feeds all posts using that hashtag.

There are many options for streams that you can have, and some of the most useful are following keywords and hashtags. Here is a screenshot of the Twitter stream options (remember how I mentioned you can use Hootsuite for lots of other social media platforms?! See below!).

Twitter streams

To add a stream simply click on the + icon. You can drag and drop the order of your streams on the dashboard as well, and if you change your mind you can delete streams easily by clicking the vertical ellipses on the top right of the stream and selecting Delete.

Creating your analytics report

The analytics report, if this is something you are interested in, is fantastic and a bit more robust & easy to read than the one straight from Twitter. It is important to set up the report as soon as you set up your Hootsuite account as it will not retroactively track your analytics.

Click on the bar graph image in the left navigation, and then click on the “Build Custom Report” button under Customize. The Twitter and Facebook profile reports are free.

Setup for the Twitter Profile Report setup

Once you get to the report builder, you can customize it to include tracking of specific keywords in addition to follower growth, most popular links (you will need to shorten the links via Hootsuite using ow.ly for them to track here), and your profile summary. Once you create the report you will be brought back to the dashboard and you can load your actual report and an emailed copy will be sent to you monthly.

Scheduling your posts

The free version of Hootsuite allows you to schedule up to 30 posts at a time, which should be enough for the casual book blogger that posts 3-4 times per week on their blog and promotes other posts throughout the week for an entire month! I personally schedule Tweets once a week and aim to have at least one scheduled post that drives traffic to my blog per day.

You can easily access all of your scheduled tweets by clicking the paper airplane icon on the left.

Hootsuite Tweet Scheduler

At the top of the dashboard there is a text box to the right of your Twitter username and to the left of the green New post button… if you click in that textbox a post box will appear for you to draft your tweet:

Scheduling a tweet with hootsuite

So that’s it… all I need is about 15-30 minutes per week to schedule out my tweets and ensure that I am remaining active on Twitter and sharing my content strategically throughout the week! You will need to click the little calendar for the scheduler to pop-up. Once you have picked the date and time you want the tweet to be sent out, click the blue schedule button and it will show up in your Publisher.

If you need to edit your tweet, click the edit icon and you can easily edit the text or change the date/time that it is scheduled.

Editing a Scheduled Tweet

The auto scheduler is an option that you can use if you schedule a bunch of content and perhaps want to do so a bit more frequently than once a week. If you turn it on it automatically spaces out posts that you schedule for the day based on parameters that you set by clicking the wheel icon.

AutoSchedule parameters

I find it useful professionally but not so much for blogging purposes, but that doesn’t mean that you might find it useful! Just keep in mind the 30 scheduled post limit with the free account because that will affect how often you need to go in to schedule posts.

Scheduling Pins via Hootsuite

I originally wrote this guide back in July 2018 focusing solely on Twitter, but in the time that I have scheduled this post and today when it is finally being shared with you all I have begun using it to schedule my Pins for Pinterest and it is a freaking lifesaver! I simply had to include Pins here because you will be amazed.

schedule a pinI hardly use Pinterest, but I like at least create pins for my posts to (hopefully) drive traffic over to my blog. The problem is because I don’t really use Pinterest personally and I schedule my blog posts out in advance, I forget to post my pins. But you can schedule pins on Hootsuite fam! It is really easy, too! Click the down arrow in the “new post” button and select “New pin.”

It will bring you to a new page where you can add all the pin information and schedule it to post to Pinterest whenever you want. Note that the scheduled pins do not show up in the publisher and you cannot edit them once scheduled.

Scheduling a PIn

Proof just how long this post has been worked on and perfected, haha!


Do you schedule your Tweets out using Hootsuite or another service like Tweetdeck? If not, is there a reason that you haven’t yet? I would love to hear your thoughts down in the comments!


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42 thoughts on “How to schedule tweets & pins using Hootsuite & why you should

  1. Sofia @ BookishWanderess says:

    This is so useful, Kaleena! I was thinking about starting to schedule tweets, but I don’t have much time at the moment, so finding out how to do it seemed a bit more that I could do right now, but thanks to you I don’t have to worry more about it. I will definitely be using Hootsuite. Thanks!!! 💛

    Liked by 1 person

    • Kaleena @ Reader Voracious says:

      I am glad that you find the post useful, Sofia! I definitely hear you on time – I found that overall it takes maybe 30 mins once a week to schedule out stuff, which alleviates my guilt if I unplug because I still have content going out. Let me know how it goes for you when you have the time to check it out, and I am happy to answer questions!

      Like

  2. Kelly Brigid says:

    This sounds like the most fantastic and practical app in the world! I still have no clue how to work Twitter efficiently (I just barely figured out how to make lists so I could narrow down my feed to only show my blogging besties! I’m so ancient in my ways. Hahaha!), but will definitely check out this app! Thanks for sharing, Kaleena! ❤

    Liked by 2 people

  3. pcochrun says:

    Great post!
    I’ve been using Hootsuite for awhile, but really only use it to schedule posts. I’d like to be able to create some custom streams like you have done, especially isolating particular twitter accounts. I’ve tried, but it automatically tracks “New Followers.” Can you explain how to do that?
    Thank you!

    Liked by 1 person

    • Kaleena @ Reader Voracious says:

      I started using it only to schedule as well, but the custom streams really help (especially professionally). When you click on “Add Stream” you will want to select the “lists” tab at the top of the popup box. If you don’t have a list created you can from Hootsuite I guess, but it may be easier to do on Twitter itself. You can add specific people to lists and that way when you view that TL it is all of their tweets.

      I’ll DM you a screenshot. 🙂

      Like

  4. Aimee (Aimee, Always) says:

    Awesome post, Kaleena! I love scheduling tweets so that readers from various timezones will see them. 🙂 I just use the WordPress plugin, Revive Old Posts, which is so much easier and automated. I really need to start scheduling my pins as well! I’ll bookmark this post for when I’m a bit less lazy to do so. 😍😂

    Liked by 1 person

  5. Marie says:

    This is such a great and useful post, thank you so much for sharing! ❤ I work in social media a little bit as well and learned to use Hootsuite for that and it's such a useful, great tool, I agree. I'm not using it for my twitter just yet – I need to create a whole new account, I use tweetdeck to schedule a couple tweets here and there from time to time so far, but I really should use that tool too 🙂 Thank you for sharing! 🙂

    Liked by 1 person

  6. Gayathri Lakshminarayanan says:

    I love Hootsuite and I still use it occasionally. I love that it is complex and has a lot options. I use Buffer more frequently when I want to keep things really simple.

    Liked by 1 person

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