Stats Transparency Post & Lessons Learned from One Year of Blogging

Last fall when Vicky @ Vicky Who Reads wrote her own Stats Transparency Post, I was inspired. When it comes to blogging, it seems that statistics is a dirty word, and no one really talks about them as a result. (The one exception I am aware of is Kristi @ Confessions of a YA Reader, who posts her stats every month.)

Friends, I have been working on this post for almost five months and finally have enough courage to will press the publish button. I didn’t realize how personal this post would be until I sat down to write it. And I am really nervous. I don’t want this post to come across as bragging or like I am shoving success in everyone’s faces (and I actually had a nightmare about this recently). It’s okay if you do not want to read this post, and no one should feel obligated to do so. This is merely here as a resource if you want it.

I think it is important to normalize talking about statistics within our blogging niche, as well as remove the stigma surrounding sharing statistics, and agree with what Vicky put in her post:

But ultimately, I believe that the book community is a community in need of a lot more transparency. For authors and publishers, I know this is a lot more difficult, but for bloggers–we control our platforms. Not anyone else. In the end, my blog is my blog and I can give insight to other bloggers by sharing this information (even if it feels so awkward).

The side effect of no one really talking about their blog’s statistics is that we build up unrealistic expectations of what it means to be a “successful book blogger,” and feel bad for not reaching those benchmarks we create in our mind based on those assumptions. Data pulled by Pages Unbound last year shows that 60 out of 103 respondents to their survey indicated that their average daily page views is 0-50. This is why I think it is crucial that we talk about this, because unlike other blogging niches our audience is other bloggers. So it is important that we normalize these conversations and discuss ways that we can meaningfully support one another in the community. Everyone’s blogging journey is different and statistics do not measure a blogger’s worth. 

I know how very fortunate I am to have the platform that I do and how anomalous it is within the community. In looking at my own data, I have some insights on how my platform grew and I want to share it with the community. I genuinely love the book blogging community and enjoy sharing tips and resources to help others, and in that regard this feels very on brand. I am sorry if this post comes across as bragging, it isn’t my intent but I know that I cannot dictate how people react to this or any post.

This post is full of tables and graphs, and wherever possible I provided the insight I’ve gleaned from the statistics. This post isn’t meant to be a “How to Grow Your Blog” guide, but rather a deep dive into how my blog’s grown over the year and how you can apply similar methodologies to your statistics. But I’ve rambled enough, let’s get to the data! 📊

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