Greetings friends, and welcome to another guide in my SEO Basics series! Today we’re talking about the importance of updating your old content instead of creating a new version of the post and how we can refresh evergreen content. In case you’re wondering: yes, this post was born out of my own experience and sheer horror at my 2018 spreadsheet template getting tons of views this January. Oops.
It’s well known that the subscriber base for book blogs is predominantly made up of other book bloggers. A side effect of tailoring content for other creators in your niche is a focus on how a post performs in the first few days because of how quickly a post goes stale in readers, rather than thinking about attracting new visitors to your blog through organic search. The purpose of Evergreen Content for Book Bloggers and today’s post is to help reframe how we relate to our content and encourage us all to look towards SEO and longevity rather than the short term for posts. So, let’s get started!