How to Refresh Evergreen Content for Book Bloggers | SEO Basics

Greetings friends, and welcome to another guide in my SEO Basics series! Today we’re talking about the importance of updating your old content instead of creating a new version of the post and how we can refresh evergreen content. In case you’re wondering: yes, this post was born out of my own experience and sheer horror at my 2018 spreadsheet template getting tons of views this January. Oops.

It’s well known that the subscriber base for book blogs is predominantly made up of other book bloggers. A side effect of tailoring content for other creators in your niche is a focus on how a post performs in the first few days because of how quickly a post goes stale in readers, rather than thinking about attracting new visitors to your blog through organic search. The purpose of Evergreen Content for Book Bloggers and today’s post is to help reframe how we relate to our content and encourage us all to look towards SEO and longevity rather than the short term for posts. So, let’s get started!

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Evergreen Content and Book Bloggers | SEO Basics

Greetings gentlefriends to the first Reader Voracious guide of 2021 – all about evergreen content and book bloggers. The book blogging niche is a quirky one and it’s no secret that a lot of “tried and true SEO ‘musts'” just don’t work for us due to the nature of our readership and content. But that doesn’t mean we can’t tweak these tools for our niche.

It’s been so long since I’ve released a new guide into the world and let me tell you… I finally feel like myself again. This post and its follow-up coming next month have been in my drafts for literally months. I’ve worked on them off and on as time allowed, but the scope kept growing exponentially as I have a lot of Opinions…. because today I am here in defense of the book review. Let’s get into it!

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Winners of the 2020 Bookish Jazz Awards!

After much delay, I’m excited to scream that the finalists for the 2020 Bookish Jazz Awards are here! πŸŽ‰ For the second year in a row, you nominated, voted, and championed for your favorite books across 54 total categories (13 fun & 14 genre categories for both YA and adult books).

In case this is your first post of the 2020 award season, the Jazzies were designed to actually give readers their voice to determine the “best” reads of the year. You can learn more about their origins here.

2020 was an incredibly difficult year for us all, particularly for the publishing industry. Now more than ever, books rely on word of mouth with the shutdown of book conventions and events, and hopefully these awards will bring new books onto your TBRs. Apologies for the delays in this year’s awards and thank you for your patience… now let’s get to the winners!

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2020 Bookish Jazz Awards Finalists!

I can’t believe it… the finalists for the 2020 Bookish Jazz Awards are here! πŸŽ‰ In case this is your first post of the award season, the Jazzies were designed to actually give readers their voice to determine the “best” reads of the year.

πŸ† Related: Read more about the history of the awards & why they were created.


The Finalists

120 young adult and adult novels are crowned finalists in the 2020 Jazzies! Thank you so much to everyone who took the time to cast your votes, and congratulations to all of these books & the authors! πŸŽ‰πŸŽ‰πŸŽ‰

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2020 Bookish Jazz Awards Semi-Finalists!

I’m pleased to announce the semi-finalists for the second annual Bookish Jazz Awards! πŸŽ‰ Designed to actually give readers their voice to determine the “best” reads of the year, the goal of these awards is to recognize all of the amazing stories we got to read this year!

πŸ† Related: Read more about the history of the awards & why they were created!

The Semi-Finalists

201 young adult and adult novels have made it to the semi-finals for the 2020 Jazzies! Thank you so much to everyone who took the time to cast your votes, and congratulations to all of these books & the authors! πŸŽ‰πŸŽ‰πŸŽ‰

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